At Beautiful In Curves, we believe every woman deserves to feel comfortable and confident on her special day. Based in the peaceful countryside near Ashford, Kent, specialising in plus size wedding dresses, mother of the bride & groom outfits, prom dresses, and elegant evening wear - welcoming clients from across Kent, including Canterbury, Maidstone, and beyond.
Our boutique is dedicated to celebrating curves, offering a carefully selected range of designer dresses in sizes 12-34. With a wealth of experience and an in-depth understanding of dress construction, our expert team is here to help you find the perfect fit, style, and silhouette.
Book a no-obligation appointment today and experience a relaxed, pressure-free environment where you can try on your dream dress.
We know how important it is to feel beautiful, confident, and comfortable when choosing your perfect dress. That’s why at Beautiful In Curves, we provide a unique, personalised experience tailored specifically for curvy women. Our boutique offers:
An extensive collection of bridal, evening, and prom dresses
Expert guidance from professionals with a background in fashion
Private, relaxed fittings in a welcoming environment
No-pressure selling – we want you to find the dress that feels right for you
A Passion for Fashion and Fit
Zoe studied at the London College of Fashion and uses her knowledge of dress construction to help you compare fit, support and style. For some made-to-order bridal gowns, she can discuss possible design changes with the design team, helping you understand the options before your dress goes into production.
Request a private appointment at our boutique at 176a Sandyhurst Lane, Ashford, Kent, TN25 4NX.
Allow two hours for bridal appointments, or 90 minutes for mother of the bride and groom or prom appointments. There is no booking fee or appointment deposit. We recommend bringing no more than three trusted guests to support your choice.
Tell us your event date and the type of dress you are looking for when you enquire.
I organised an appointment with Zoe for my best friend. Cannot recommend her highly enough, especially for anxious brides! Her process is not only helpful and encouraging, but empowering for brides who have traditionally been marginalised by the fashion industry. Her collection is beautiful, extensive, and varied (something for everyone's taste and budget), and with extensive experience and training in fashion design she can mix and match elements across different dresses to cater to your exact desires.
Skye McC
From when I first spoke with Zoe over the phone, I felt at ease straight away. When I went to choose my dress, wow what a beautiful selection she has, she pulled dresses out that were within my budget, she was very professional/friendly, she knows so much re wedding dresses. Her collection is something else. I collected my dress this evening, again the service was amazing, I would truly recommend Zoe, Beautiful in curves.
Michelle Stevens
I recently took my daughter to Beautiful in curves to find her a prom dress. Zoe made her feel comfortable right from the start and we found her dress within minutes! Beautiful selection of dresses and a lovely, cosy little environment. Thank you Zoe for making a very daunting experience so easy for my daughter.
Carly kirkpatrick
I chose my beautiful wedding dress yesterday all thanks to the knowledge and dedication Zoe has to make every bride feel secure and beautiful. It was a wonderful 1-1 experience with my mum and nan as well, a moment that will never be forgotten. Thank you Zoe. 🫶🏼👰🏻♀️
Abbie Allen
I was so nervous to try on dresses today I could have been sick. Zoë made everything easy and stress free. From the first ten minutes of just looking at dresses I was relaxed. I found THE dress within the first appointment. She's knowledgeable and supportive. I couldn't have asked for anymore. Leagues ahead of other plus size options nearby. So lucky to have found her. If higher than five stars was an option I would.
When should you start looking for your wedding dress? For a made-to-order gown, we recommend your first appointment approximately 10–12 months before the wedding. This gives us time to discuss your preferences, liaise with the design team about any possible changes, and arrange a fitting when your dress arrives.
Bridal prices start from £800 and vary by collection. You can also buy a dress straight from the rail, subject to current availability.
For made-to-order bridal wear, allow 2–3 months before the wedding for any alterations. We can provide details of independent seamstresses; contact your preferred seamstress as soon as you purchase. Their charges are separate from the dress price.
Kent’s Leading Curvy Bridal Boutique
As a specialist boutique catering exclusively to curvy women, we ensure that sizes 12-34 are always available to try on across our entire collection. From modern designs to timeless classics, we have something for every bride, mother of the bride or groom, and special occasion.
Expertise You Can Trust
With a background in fashion design from the London College of Fashion, we bring professional knowledge in dress construction, fit, and style. Our expertise allows us to provide valuable advice on choosing a dress that complements your body shape and enhances your natural beauty.
No-Pressure Environment
Shopping for a wedding dress should be a joyful experience. At Beautiful In Curves, we ensure a stress-free environment where you can explore our collections at your own pace. There’s no rush, no pressure—just expert guidance and a warm welcome.
No-Obligation Appointments
We understand that finding the right dress is a big decision. That’s why we offer no-obligation appointments, giving you the opportunity to try on different styles, receive expert advice, and take your time making your choice.
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& Stay Inspired
We love celebrating our beautiful brides and customers! Follow us on social media for the latest dress collections, real customer transformations, and inspiration for your big day.
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