Looking for mother of the bride dresses in Kent that feel elegant, comfortable and flattering? Beautiful In Curves is an Ashford-based boutique specialising in occasionwear for curvy women, with private appointments and dresses available to try in UK sizes 12-34.
Whether you are the mother of the bride, mother of the groom or shopping for a special family celebration, we will help you find an outfit that suits your shape, style and the day itself.
Our mother of the bride and groom collection includes elegant dresses, soft chiffon layers, sleeve options, flattering waist detail, statement colours and polished occasionwear for weddings across Kent.
Prices currently range from £280 to £540, giving you quality occasionwear with personal guidance in a relaxed boutique setting.
Romantic Bow-Detail Dresses
Soft, feminine, and effortlessly stylish, perfect for both mothers of the bride and groom who want a timeless, elegant look.
Navy Blue and Ivory Ensembles
A chic colour pairing that suits almost any venue or theme.
Flattering Seasonal Options
From breezy sleeveless dresses for warm summer celebrations to sophisticated long-sleeve designs for cooler months, there’s a style to suit every season.
A Boutique Experience
Worth Travelling For
Based in Ashford, we welcome customers from Canterbury, Maidstone, Tunbridge Wells, Sevenoaks, Sittingbourne, Medway, Folkestone, Hythe and across Kent.
Appointments are private and pressure-free, so you can try different styles, ask honest questions and take your time without the rush of a busy high street shop.
Our occasionwear is chosen for curvy women who want structure, comfort and confidence. Dresses are available to try in UK sizes 12-34, with designs that include soft draping, sleeve coverage, supportive shapes and details that flatter rather than cling.
Whether you prefer understated elegance or a more striking outfit, we will help you compare styles in a way that feels calm and useful.
Why Mothers Across Kent Choose Beautiful In Curves
Mothers visit Beautiful In Curves because they want more than a dress on a hanger. They want honest advice, realistic sizing and an appointment where they feel listened to.
Occasionwear available to try in UK sizes 12-34
Private appointments near Ashford
Dresses for mothers of the bride and groom
Friendly advice on fit, colour, sleeves, shape and comfort
Free on-site parking
Customers welcome from across Kent
More Than Just
a Dress
The right outfit should help you feel confident from the ceremony through to the evening. We can help you think through colour, venue, season, sleeve style, comfort, accessories and how the outfit will feel across the whole wedding day.
Start looking around 3-6 months before the wedding if you can, especially if you want time to compare styles calmly.
Think about the venue, season and wedding colours, but stay open-minded. Many customers find that the most flattering outfit is not the one they expected to choose. Comfort matters too, because you will be wearing your outfit for a long and important day.
Trustindex verifies that the original source of the review is Google.
Zoe is a delight very professional and personable I highly recommend she had me covered from start to finish, very accommodating! She went beyond and completely made me feel valued, well worth the trip!
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Abigail O'Shaughnessy
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Great last minute appointment made with Zoe looking for a Mother of the Bride dress. Less than 20 days out and a panic outfit change landed us at Beautiful in Curves. Zoe was great and gave lots of information up front, was firm but fair with pushing Mum out of her comfort zone to try new things that wouldn’t of been default, and walked away with a dress that she didn’t want to take off!
Mid - high budget, but the quality you pay for when it comes to looking your best on the one day!
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Kayleigh Davis
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Amazing experience, nothing was to much trouble, so many options so many dresses, and a lovely surprise when we got down to THE dress which wasn’t what I was originally looking for, Zoe takes her time explaining everything and really gets you talking about what you like don’t like, what you want to change not change, Zoe doesn’t make the decision for you but asks questions, would recommend Zoe to all. Zoe made me comfortable and at ease throughout the process! Thankyou for an amazing experience!
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Debra de Beer
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What a wonderful experience trying on dresses for my son’s wedding with Zoe. I found her so kind, insightful and very passionate about what she does. Zoe was professional and dresses very well priced.
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Vickie Curnock
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As a plus sized bride with social anxiety the part I was dreading was looking for a dress. Yet from the start Zoe made me feel comfortable, seen, and like I was the most important person in the room.
I went into the studio not knowing what I wanted or even liked. She was calm and set me at peace from the start. And within the first visit we found it. THE DRESS!
In the end I had the most wonderful experience, I felt like I was a princess...nay, queen. I felt so beautiful and cannot wait to pick up my dress
Thank you so much Zoe you are fantastic at your job and I will be singing your praises to whomever needs a dress.
Thank you again
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stephanie curnock
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Amazing experience with my sister who is the bride to be.
Zoe made everything so easy and relaxed. In an industry that is often difficult for plus size brides Zoe made my sister feel so beautiful and supported throughout the entire experience. She chose her perfect dress today and couldn't be happier.
Thank you
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Helen Evans
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I cannot recommend Zoe at beautiful in curves enough.
I tried every online outlet, designer sites and many other online pages that advertised mother of the bride/groom dresses.
What a waste of 6 months. Not one either looked like the picture, took so long to arrive, was completely the wrong size or the quality was poor.
I heard about Zoe from a local bridal shop ( Novo Bridal) and Wow, just Wow.
Zoe, put me at ease on the phone, told me I would find a dress with her ( something I thought was a bold statement) but she was not wrong.
I arrived at the studio still with doubt in my mind that I would actually find something. Zoe put me at ease, made me feel comfortable. There was no pressure, no rush and no judgement.
I had a style in mind but I ended up trying dresses on that were way out of my comfort zone, all Zoe asked was to see beyond the hangar.
I must have tried on 15 dresses, all of which I liked in one way or another, then with advice from Zoe, I finally chose the one.
Similar to the style I had been looking at, but it fitted, the quality was beyond anything I had tried from online. I can honestly say I had many doubts about finding one but I could have come away with 3 or 4 of the Beautiful dresses I tried on.
Zoe took me out of my comfort zone, and each dress I tried on felt and looked beautiful.
Zoe offered suggestions for dresses that I liked and things I did/didn't want or had parts that I could move to enhance the dress better.
Almost all the dresses I tried on made me feel special, which for someone like me who doesn't dress up gave me the confidence to try styles I would not have gone for.
With Zoe's professionalism, knowledge of her stock, listening to my thoughts. I found a Kevan Jon dress that I felt comfortable, confident and beautiful in.
And one I know, as mother of the groom, no one else is likely to turn up in !
Ladies, don't go looking on line, go and see Zoe and I will be bold and say, you will go home with the dress you have been looking for.
Thank you Zoe 😊
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Alix Porter
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Absolutely fantastic place to go for your dress. Zoe was so knowledgeable and in tune with working out what you were trying to get at with an idea. Once the dress was bought the service continued to be excellent and Zoe managed and sorted an issue without compromising quality, timeline or adding stress to an already stressful time. Got exactly what I wanted, thanks Zoe!
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Kay Johnson
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We can’t recommend Zoe enough!
My sister, who is (mother of the bride, living in the midlands) had been looking for 8 months for her perfect dress.
We contacted zoe and was seen the next day.
She listened, teased our choices, wants and don’t wants from us and then styled each outfit to our body shape, showing how dresses can/should be worn.
Zoe was phenomenal!
Knowledgable, patient, engaging and interesting.
Hearing her background and passion for designs instantly put us at ease.
We honestly can’t recommend zoe enough, or thank her enough. She made the whole experience light, fun and enjoyable. I will definitely return and have seen my ‘aunt’ of the bride dress ❤️
Please use small businesses!
After attending many mother of the bride shops,
I can honestly say, the personal touch is most valuable.
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Emma Millerick
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I had a wonderful experience at Beautiful in Curve Wedding Dresses. As a plus-size bride, I was amazed by the huge selection of stunning dresses available – there were so many beautiful styles to choose from, which made me feel confident and excited throughout the whole appointment.
Zoe was absolutely fantastic. She made me feel comfortable and relaxed from the moment I arrived, and there was never any pressure or pushiness. She listened to what I liked and gently encouraged me to try different styles.
In the end, the dress I completely fell in love with was one I never would have chosen for myself, and I'm so grateful for Zoe's guidance. I left feeling amazing and can't thank her enough for helping me find my dream dress. Highly recommend to any bride, especially plus-size brides looking for a wide choice of beautiful gowns and a truly welcoming experience!
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Visiting Us from
Across Kent
Whether you live along the coast, in the Weald, or in one of Kent’s busy towns, our Ashford boutique is easy to reach. We regularly welcome mothers of the bride and groom from:
If you are searching for mother of the bride or mother of the groom dresses in Kent, we would love to welcome you to Beautiful In Curves.
Book a private appointment to try our occasionwear collection, get friendly fit advice and find an outfit that feels elegant, comfortable and right for the day.
