Being the mother of the bride - or the mother of the groom - is a special honour, and your outfit should reflect the occasion. At Beautiful in Curves, our Ashford boutique specialises in mother of the bride dresses, offering a carefully curated selection of styles in sizes 12-34. We focus on pieces that combine comfort, confidence and timeless style so you can enjoy every moment of the wedding day.
East Sussex provides a wonderfully varied backdrop for weddings — from coastal ceremonies on the beach to country house receptions — and our dresses reflect that range. We also carry options suitable for mothers of the groom, ensuring both sides of the family can find complementary looks. You’ll find:
Timeless A-line and sheath dresses
for understated elegance.
Jacket and dress combinations
ideal for more formal church services or cooler evenings.
Embellished gowns
with tasteful sparkle for evening receptions.
Soft, layered dresses
in chiffon or lace for romantic summer weddings.
Contemporary cuts
with clean lines for a modern, sophisticated look.
The Beautiful in Curves
boutique experience
Although we’re based in Ashford, customers from across East Sussex — Hastings, Lewes, Battle, Rye, Eastbourne and beyond — regularly visit us because of our specialist offering and welcoming service. We operate by private appointment only, which means your fitting is relaxed, personal and uninterrupted. What to expect at your appointment:
A warm welcome and a short conversation about the wedding style, venue and your preferences.
A curated selection of gowns chosen for your shape, colour preferences and the type of event.
Calm, private fitting rooms where you can try dresses on without any pressure.
Expert advice on accessories, shoes and comfortable styling for the entire day.
We also keep a record of your wedding date and venue. This event exclusivity means we won’t sell the same dress to another guest attending the same ceremony in East Sussex.
Our aim is a flawless fit. Once you’ve chosen your mother of the bride dress in East Sussex, we’ll take precise measurements and discuss any tailoring. Typical alterations include hemming, taking in side seams, and any adjustments required for sleeves or necklines. We can also advise on creating secure, comfortable support within the dress so you feel confident all day.
Pricing and Quality
Our gowns are priced between £280 and £540. This range represents the attention to detail, fabric quality and flattering construction that distinguish our pieces from mass-market alternatives. Many customers find the extra comfort and timeless style mean the dress is worn again for other occasions, adding long-term value.
Travel to Ashford is straightforward from most parts of East Sussex. Many clients combine their appointment with a day out — a relaxed lunch or a little extra shopping before returning home. To make the most of your visit:
1. Book early
Appointments fill up quickly around peak wedding seasons.
2. Bring inspiration
Photos, colour palettes or fabric swatches help our stylists select suitable options.
3. Think about accessories
Hats, wraps and jewellery can transform a look and are worth considering before final decisions.
4. Allow time for alterations
Most adjustments are completed within 3–4 months; we’ll confirm timings when you select your dress.
Please note: we do not offer delivery or mobile services — every dress is tried on in person to ensure the best fit and finish.
A collection designed for
real women
We launched Beautiful in Curves to fill a clear gap in the market for elegant plus-size formalwear. Our range of mother of the bride dresses in East Sussex includes classic, contemporary and embellished designs chosen for their cut and fit on curvier figures. Whether you prefer a structured dress with clean lines or a softer, flowing silhouette, each gown is selected to flatter and to move with you throughout the day. Key features of our collection:
Sizes 12-34 across all styles.
Fabrics such as chiffon, crepe, satin and delicate lace.
Discreet support and structure where needed for comfort and confidence.
Subtle beadwork, embroidery or applique on selected designs for a refined finish.
Prices fall between £280 and £540, reflecting the quality of the materials and the craftsmanship that goes into every piece.
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Zoe is a delight very professional and personable I highly recommend she had me covered from start to finish, very accommodating! She went beyond and completely made me feel valued, well worth the trip!
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Abigail O'Shaughnessy
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Great last minute appointment made with Zoe looking for a Mother of the Bride dress. Less than 20 days out and a panic outfit change landed us at Beautiful in Curves. Zoe was great and gave lots of information up front, was firm but fair with pushing Mum out of her comfort zone to try new things that wouldn’t of been default, and walked away with a dress that she didn’t want to take off!
Mid - high budget, but the quality you pay for when it comes to looking your best on the one day!
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Kayleigh Davis
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Amazing experience, nothing was to much trouble, so many options so many dresses, and a lovely surprise when we got down to THE dress which wasn’t what I was originally looking for, Zoe takes her time explaining everything and really gets you talking about what you like don’t like, what you want to change not change, Zoe doesn’t make the decision for you but asks questions, would recommend Zoe to all. Zoe made me comfortable and at ease throughout the process! Thankyou for an amazing experience!
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Debra de Beer
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What a wonderful experience trying on dresses for my son’s wedding with Zoe. I found her so kind, insightful and very passionate about what she does. Zoe was professional and dresses very well priced.
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Vickie Curnock
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As a plus sized bride with social anxiety the part I was dreading was looking for a dress. Yet from the start Zoe made me feel comfortable, seen, and like I was the most important person in the room.
I went into the studio not knowing what I wanted or even liked. She was calm and set me at peace from the start. And within the first visit we found it. THE DRESS!
In the end I had the most wonderful experience, I felt like I was a princess...nay, queen. I felt so beautiful and cannot wait to pick up my dress
Thank you so much Zoe you are fantastic at your job and I will be singing your praises to whomever needs a dress.
Thank you again
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stephanie curnock
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Amazing experience with my sister who is the bride to be.
Zoe made everything so easy and relaxed. In an industry that is often difficult for plus size brides Zoe made my sister feel so beautiful and supported throughout the entire experience. She chose her perfect dress today and couldn't be happier.
Thank you
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Helen Evans
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I cannot recommend Zoe at beautiful in curves enough.
I tried every online outlet, designer sites and many other online pages that advertised mother of the bride/groom dresses.
What a waste of 6 months. Not one either looked like the picture, took so long to arrive, was completely the wrong size or the quality was poor.
I heard about Zoe from a local bridal shop ( Novo Bridal) and Wow, just Wow.
Zoe, put me at ease on the phone, told me I would find a dress with her ( something I thought was a bold statement) but she was not wrong.
I arrived at the studio still with doubt in my mind that I would actually find something. Zoe put me at ease, made me feel comfortable. There was no pressure, no rush and no judgement.
I had a style in mind but I ended up trying dresses on that were way out of my comfort zone, all Zoe asked was to see beyond the hangar.
I must have tried on 15 dresses, all of which I liked in one way or another, then with advice from Zoe, I finally chose the one.
Similar to the style I had been looking at, but it fitted, the quality was beyond anything I had tried from online. I can honestly say I had many doubts about finding one but I could have come away with 3 or 4 of the Beautiful dresses I tried on.
Zoe took me out of my comfort zone, and each dress I tried on felt and looked beautiful.
Zoe offered suggestions for dresses that I liked and things I did/didn't want or had parts that I could move to enhance the dress better.
Almost all the dresses I tried on made me feel special, which for someone like me who doesn't dress up gave me the confidence to try styles I would not have gone for.
With Zoe's professionalism, knowledge of her stock, listening to my thoughts. I found a Kevan Jon dress that I felt comfortable, confident and beautiful in.
And one I know, as mother of the groom, no one else is likely to turn up in !
Ladies, don't go looking on line, go and see Zoe and I will be bold and say, you will go home with the dress you have been looking for.
Thank you Zoe 😊
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Alix Porter
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Absolutely fantastic place to go for your dress. Zoe was so knowledgeable and in tune with working out what you were trying to get at with an idea. Once the dress was bought the service continued to be excellent and Zoe managed and sorted an issue without compromising quality, timeline or adding stress to an already stressful time. Got exactly what I wanted, thanks Zoe!
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Kay Johnson
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We can’t recommend Zoe enough!
My sister, who is (mother of the bride, living in the midlands) had been looking for 8 months for her perfect dress.
We contacted zoe and was seen the next day.
She listened, teased our choices, wants and don’t wants from us and then styled each outfit to our body shape, showing how dresses can/should be worn.
Zoe was phenomenal!
Knowledgable, patient, engaging and interesting.
Hearing her background and passion for designs instantly put us at ease.
We honestly can’t recommend zoe enough, or thank her enough. She made the whole experience light, fun and enjoyable. I will definitely return and have seen my ‘aunt’ of the bride dress ❤️
Please use small businesses!
After attending many mother of the bride shops,
I can honestly say, the personal touch is most valuable.
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Emma Millerick
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I had a wonderful experience at Beautiful in Curve Wedding Dresses. As a plus-size bride, I was amazed by the huge selection of stunning dresses available – there were so many beautiful styles to choose from, which made me feel confident and excited throughout the whole appointment.
Zoe was absolutely fantastic. She made me feel comfortable and relaxed from the moment I arrived, and there was never any pressure or pushiness. She listened to what I liked and gently encouraged me to try different styles.
In the end, the dress I completely fell in love with was one I never would have chosen for myself, and I'm so grateful for Zoe's guidance. I left feeling amazing and can't thank her enough for helping me find my dream dress. Highly recommend to any bride, especially plus-size brides looking for a wide choice of beautiful gowns and a truly welcoming experience!
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Frequently Asked Questions
Mother of the Bride & Groom Dresses in East Sussex
Yes — our collection includes styles suitable for both mothers of the bride and mothers of the groom.
We specialise in sizes 12-34 across our mother of the bride dresses.
Prices range from £280 to £540, depending on the design and level of detailing.
No. We require in-person appointments at our Ashford boutique to ensure the perfect fit.
No — we record your wedding details and will not sell the same design to another guest attending the same event in East Sussex.
Standard alterations typically take 3-4 months; we’ll provide a clear timeframe when you book.
Ready to find
your perfect dress?
Your role on the wedding day is important, and the right gown should make you feel poised, comfortable and elegant. For tailored, flattering mother of the bride dresses in East Sussex, book a private appointment at Beautiful in Curves today. Our specialist team will help you find a dress that complements the wedding, suits your style and fits beautifully — so you can enjoy every moment of the celebration. Call us or book online to reserve your appointment and begin the search for the perfect mother of the bride (or mother of the groom) dress in East Sussex.
