Being the mother of the bride - or the mother of the groom - is a special honour, and your outfit should reflect the occasion. At Beautiful in Curves, our Ashford boutique specialises in mother of the bride dresses, offering a carefully curated selection of styles in sizes 14-34. We focus on pieces that combine comfort, confidence and timeless style so you can enjoy every moment of the wedding day.
East Sussex provides a wonderfully varied backdrop for weddings — from coastal ceremonies on the beach to country house receptions — and our dresses reflect that range. We also carry options suitable for mothers of the groom, ensuring both sides of the family can find complementary looks. You’ll find:
Timeless A-line and sheath dresses
for understated elegance.
Jacket and dress combinations
ideal for more formal church services or cooler evenings.
Embellished gowns
with tasteful sparkle for evening receptions.
Soft, layered dresses
in chiffon or lace for romantic summer weddings.
Contemporary cuts
with clean lines for a modern, sophisticated look.
The Beautiful in Curves
boutique experience
Although we’re based in Ashford, customers from across East Sussex — Hastings, Lewes, Battle, Rye, Eastbourne and beyond — regularly visit us because of our specialist offering and welcoming service. We operate by private appointment only, which means your fitting is relaxed, personal and uninterrupted. What to expect at your appointment:
A warm welcome and a short conversation about the wedding style, venue and your preferences.
A curated selection of gowns chosen for your shape, colour preferences and the type of event.
Calm, private fitting rooms where you can try dresses on without any pressure.
Expert advice on accessories, shoes and comfortable styling for the entire day.
We also keep a record of your wedding date and venue. This event exclusivity means we won’t sell the same dress to another guest attending the same ceremony in East Sussex.
Our aim is a flawless fit. Once you’ve chosen your mother of the bride dress in East Sussex, we’ll take precise measurements and discuss any tailoring. Typical alterations include hemming, taking in side seams, and any adjustments required for sleeves or necklines. We can also advise on creating secure, comfortable support within the dress so you feel confident all day.
Pricing and Quality
Our gowns are priced between £280 and £540. This range represents the attention to detail, fabric quality and flattering construction that distinguish our pieces from mass-market alternatives. Many customers find the extra comfort and timeless style mean the dress is worn again for other occasions, adding long-term value.
Travel to Ashford is straightforward from most parts of East Sussex. Many clients combine their appointment with a day out — a relaxed lunch or a little extra shopping before returning home. To make the most of your visit:
1. Book early
Appointments fill up quickly around peak wedding seasons.
2. Bring inspiration
Photos, colour palettes or fabric swatches help our stylists select suitable options.
3. Think about accessories
Hats, wraps and jewellery can transform a look and are worth considering before final decisions.
4. Allow time for alterations
Most adjustments are completed within 3–4 months; we’ll confirm timings when you select your dress.
Please note: we do not offer delivery or mobile services — every dress is tried on in person to ensure the best fit and finish.
A collection designed for
real women
We launched Beautiful in Curves to fill a clear gap in the market for elegant plus-size formalwear. Our range of mother of the bride dresses in East Sussex includes classic, contemporary and embellished designs chosen for their cut and fit on curvier figures. Whether you prefer a structured dress with clean lines or a softer, flowing silhouette, each gown is selected to flatter and to move with you throughout the day. Key features of our collection:
Sizes 14-34 across all styles.
Fabrics such as chiffon, crepe, satin and delicate lace.
Discreet support and structure where needed for comfort and confidence.
Subtle beadwork, embroidery or applique on selected designs for a refined finish.
Prices fall between £280 and £540, reflecting the quality of the materials and the craftsmanship that goes into every piece.
Trustindex verifies that the original source of the review is Google.
I was really struggling to find somewhere that had a range of dresses in my size that I could try on...until I found this company and the wonderful Zoe. Her process of guiding you to making a choice is so helpful and the dresses she stocks are fabulous. I said yes to the most beautiful dress and know I will feel like a princess on my big day - Thank you so much Zoe, you are a star :)
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Annie
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When I made the call to Zoe at Beautiful in Curves Bridal I was in a very negative thought process. I did not feel I would have a good experience contacting an expert to help with finding me a Mother of the Groom dress. But within a minute of the call Zoe had started a process of calm. I went to the appointment that day as time was of the essence. I had been trying to find a dress on my own unsuccessfully. Then I arrived at Zoes workplace and somehow I went from very low expectations to a positve result. Zoe is calming and proficient. I tried on many dresses. In 19 yrs of being overweight I have never found a dress or any clothing that made me feel confortable and confident in myself. Zoes expertise showed me I can feel/look like I belong with everyone else at my Sons wedding and that was no mean feat! I had such a lovely transformation of mood going to Zoe's Beautiful in Curves Bridal, I can wholly recommend the process, don't be like me and leave it til the last minute, call Zoe first&foremost but even if you do delay, Zoe's the Bridal Wear expert to advise you.
My dress is beautiful Zoe also recommended an excellent seamstress to tweak it to my shape, I shall return to Zoe's when I need another dress. Without a shadow of a doubt.
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Shannon Robson
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What can I say about Zoe, very professional and knows her job. She was very helpful when I wanted to change the style of my dress, she promptly fixed the issue and I felt like a princess on my day. Thank you so much 💛🩵
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Wendy Hooke
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My daughter wasn’t looking forward to shopping for her wedding dress. As a plus size bride she was dreading the shopping experience but thankfully she found Zoe! Zoe helped and guided my daughter to find the most beautiful dress. It was so lovely to see my gorgeous daughter looking stunning, confident and happy in her wonderful dress. Thank you Zoe for making the “dress” experience so special for my daughter.
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ellen daughtrey
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I honestly can’t say enough good things about my experience at Beautiful in Curves. From the moment I walked in, Zoe made me feel so welcome, seen, and completely at ease.
Zoe has created such a beautiful, safe space for plus-size brides. Her kindness, warmth, and amazing sense of humor made the whole experience so much fun. I came in nervous and unsure of myself, but I left feeling confident, excited, and genuinely beautiful.
The range of dresses is absolutely stunning — so many gorgeous styles that actually fit and flatter curves, without having to compromise on style or comfort. I felt like I had real choices, not just “what’s available in my size.”
Zoe, thank you for making this such a special and empowering day. You have a real gift, and it shines through in everything you do. If you’re a curvy bride-to-be, go see Zoe. You won’t regret it!
Ellen
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Claire Smith
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A very easy 5*
Super helpful and kind which helped my daughter relax. Didn’t feel rushed or pressured and really valued the advice we were given.
So pleased to have found the dress!!
Thank you x
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Lisa H
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Beautiful in Curves and the incredible Zoe truly saved the day — and turned what could’ve been a disappointing part of wedding planning into something magical. After having to cancel a previous bridal appointment due to a lack of plus-size options, I was feeling anxious and deflated. With just 48 hours' notice, Zoe managed to book back-to-back appointments for me and my fiancé.
From the moment I stepped into the boutique, everything shifted. This space is created exclusively for curvy brides, and that intention shines through in every detail — the gowns, the atmosphere, and most of all, Zoe’s warm and supportive presence.
Zoe’s kindness, empathy, and expertise meant the world to us. She made what I had expected to be stressful into one of the most joyful and confidence-boosting days of my wedding journey so far.
If you're a plus-size bride, Beautiful in Curves is everything you’ve been hoping for. I left with a dress I love and memories I’ll treasure forever. Thank you, Zoe, for making it so special.
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Emma Fred
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I wanted to take a few moments out to highlight what a positive experience buying my wedding dress from Zoe was. Nervous about the process as a plus size bride, Zoe soon knocked my nerves on the head and found me my dress. She asks you to trust her process for trying dresses on and I can see why… it works. I tried on a huge array of dresses, certain I’d already decided on the style I wanted, only to find something totally different, yet perfect. Zoe is clearly very knowledgeable and honest. I trusted her advice implicitly and loved how her dresses really are made with consideration to a curve or two. I tried dresses on at other boutiques who say they can accommodate a curvier bride, but in reality, the dresses, whilst beautiful, do not stand up to scrutiny when you go somewhere who actually is a dedicated curvy bridal boutique. Zoe’s dresses really are made for us in mind and I can truly say, hand on heart, that I would recommend you booking an appointment with Zoe to find your dress. I collected mine today, alterations are booked in and I cannot wait to wear mine in September… not least for the sparkles, of course!
Thank you, Zoe. Thank you for making my experience fun and positive. I thought I was the only bride who wouldn’t enjoy this part of the wedding planning… but, thanks to you, I did.
I’ll try and remember to send pictures after the big day! Emma H x
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Laura Glover
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I accompanied my mum for her appointment with Zoe this morning and it was a lovely experience for her. She really made her feel at ease, and had a beautiful selection of dresses to choose from. She found the perfect dress which suited mum perfectly. We highly recommend.
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Emily Pullen
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From the moment I found Beautiful in Curves, Zoe was wonderful. She made me feel at ease when I booked the appointment over the phone and then the appointment in person was great. I was on my own as I didn’t want anyone else to see my dress before the day, and Zoe made me feel comfortable and knew which dresses to show me and let me try on.
I found my perfect wedding dress and I am so so happy. Thank you so much Zoe!
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Frequently Asked Questions
Mother of the Bride & Groom Dresses in East Sussex
Yes — our collection includes styles suitable for both mothers of the bride and mothers of the groom.
We specialise in sizes 14-34 across our mother of the bride dresses.
Prices range from £280 to £540, depending on the design and level of detailing.
No. We require in-person appointments at our Ashford boutique to ensure the perfect fit.
No — we record your wedding details and will not sell the same design to another guest attending the same event in East Sussex.
Standard alterations typically take 3-4 months; we’ll provide a clear timeframe when you book.
Ready to find
your perfect dress?
Your role on the wedding day is important, and the right gown should make you feel poised, comfortable and elegant. For tailored, flattering mother of the bride dresses in East Sussex, book a private appointment at Beautiful in Curves today. Our specialist team will help you find a dress that complements the wedding, suits your style and fits beautifully — so you can enjoy every moment of the celebration. Call us or book online to reserve your appointment and begin the search for the perfect mother of the bride (or mother of the groom) dress in East Sussex.
